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Web Design, Web Development, Branding/Marketing, Strategy/Consulting, Usability, Search Engine Optimization
PROJECT SUMMARY
Consistently ranked in the Dallas Business Journal Best Places to Work in Dallas-Fort
Worth, Womack needed to upgrade their corporate image to match their balance sheet
and their growing national footprint. As Womack expands through
acquisition, the Womack branding is applied to the sites, reflecting the growing
Womack family of companies.
OTHER PROJECTS FOR WOMACK MACHINE
Tightly integrated into the public sites, the LeadTracker web application enables
Management to track inquiries and requests submitted from the site, entered from
phone calls, or uploaded from trade shows, converting lookers to buyers.
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WomackMachine.com
Featuring database-driven product presentation and content management for product
information, news articles, and job openings, this site serves as the centerpiece
for projecting the company's image as the one-stop shop for industrial motion control.
The integrated lead tracking capability analyzes information requests based on the
content being viewed and assigns it to the Line of Business appropriate for the
visitor's geographic location.
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Catey Controls Public Website
Design and Development of website that expands upon the previous Catey Controls
offering, under the broader Womack umbrella of offerings, support, and distribution.
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Lead Tracker (internal website)
Design and Development of a private, secure intranet lead tracking site accessible
by Womack personnel. This application allows Line of Business owners to assign leads
to sales reps, view the trail of activity, and receive aging, conversion, and lost
sales reports. Also features automatic email reminders of open leads to lead owners.
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