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Web sites often cross boundaries between IT and Marketing. Fortunately, we speak both languages fluently.
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Who Owns Your Website? Marketing or IT?
Sometimes it's both. Depending on what your site's jobs are, it may be generating
and tracking leads for Marketing, making sales that must be fulfilled by Operations,
or it may be capturing other data that feed directly into your enterprise databases,
which are the province of IT.
We Build Bridges
We don't try to own your site; we hand you the keys and give you tools according
to how much you want to change yourself. If IT needs to own portions of the site
and Marketing other portions, we can provide solutions to enable that to happen.
- Coordinated Marketing campaigns for the web and print media
- Customized web-based administration areas for content management
- Reporting services, corporate dashboards, and data export
- Integrating data channels across a variety of portals and applications
- Google Analytics and Google Webmaster tools integrated into site
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